Jockey Woman: Designed to Disappear

Experience seamless comfort.

To help Jockey Woman stand out in a crowded category, we created Designed to Disappear, a product-led campaign inspired by Jockey’s bonded bra innovation. Featuring ultra-light, seamless bras and shapewear, the campaign shifts the focus from underwear to confidence: Jockey disappears beneath every outfit, allowing women to stand out.