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LUXE Low Sheen paint packaging on a reflective black surfaceScroll ↓

Brand design · Packaging · Digital

Discover the difference you’ve been searching for.

We gave LUXE more than a fresh coat. Across brand design, packaging and digital, we built a premium identity that turns heads on shelf, inspires homeowners and earns the trust of the trade. One distinctive brand, built to perform everywhere it shows up.

LUXE edge design system

‘The edge’ is used as a design system for layouts. It is an element that demonstrates the challenging nature of our brand.

LUXE Satin Sheen front and back packaging presentation
LUXE Satin Sheen label design
LUXE decorative paint range
LUXE PRO Superior Matt front and back packaging
Complete LUXE PRO product range
LUXE brand identity guideline system
LUXE retail display in a paint store